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Building a strong local brand online

Building a strong local brand online

Define Your Brand Identity Understanding What Makes You Unique When I started my journey in building a local brand, the first thing I learned was the importance of discovering what truly sets me apart from the competition. It’s about reflecting on your values, your...
Local SEO metrics to track performance

Local SEO metrics to track performance

Google My Business Insights Understanding Your GMB Dashboard Let’s dive into the first metric you gotta keep an eye on: Google My Business (GMB) Insights. This dashboard is like your personal treasure map. It shows you how customers find your business on...
Video advertising for local events

Video advertising for local events

Understanding Your Audience Identifying Your Target Demographic One of the first things I do when planning a video advertising campaign for local events is really get to know my audience. I mean, it’s all about connecting, right? For example, I often dive deep into...

How to create local landing pages

Understanding the Importance of Local Landing Pages Why Local Landing Pages Matter When I first delved into the world of digital marketing, I quickly realized that local landing pages are a game changer. They not only increase visibility for local searchers but also...
Local keyword research tips and tricks

Local keyword research tips and tricks

Understanding Local Search Intent Why Local Context Matters In my experience, grasping local search intent is crucial for effective SEO. When people search for products or services, they’re usually looking for something nearby. Understanding this helps tailor...