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Using analytics to drive local marketing strategies
Understanding Your Local Market Identifying Customer Demographics As I navigated the world of local marketing, one of the first things I learned was how essential it is to know who my customers are. This means diving deep into analytics to get a sense of who’s...
Local SEO tips for multi-location businesses
Understand the Importance of Local SEO Why Local SEO Matters So, let’s dive into why local SEO isn't just important—it's downright essential for your multi-location business. In a world where people whip out their phones while on the go, optimizing for local searches...
Tips for running successful local promotions
Understand Your Audience Research Local Demographics Yo, if I’ve learned anything in my time in marketing, it’s that you can’t just wing it when it comes to knowing your audience. Before launching any local promotion, understanding who lives in your area is crucial....