A location targeting radius for local search campaigns should reflect the area a business can serve profitably, not the maximum distance an advertising platform allows. Set an initial boundary using customer addresses, travel time, service costs, and location-specific conversion data, then divide materially different areas into separate targets.

Landing page speed thresholds for paid search should keep Largest Contentful Paint at 2.5 seconds or less, Interaction to Next Paint under 200 milliseconds, and Cumulative Layout Shift below 0.1 at the 75th percentile of real visits.

Search ad budget allocation for local businesses should divide spending according to campaign intent, expected lead value, geographic demand, and the amount of conversion data available. Protect funding for high-intent searches tied to profitable services before paying for broader discovery terms or competitor traffic.