Blog
Building a community-focused local marketing strategy
Understanding Your Community's Needs Engage with Local Residents Engaging with local residents is hands down one of the most effective ways to understand what your community actually wants and needs. I've spent countless hours chatting with folks around town, striking...
How to optimize Google My Business for SEO
Claim and Verify Your Business Listing Why Claiming is Crucial Let me tell you, claiming your business listing on Google My Business (GMB) is like setting up your digital storefront. It’s the first step in getting visible online. If you don’t claim your business,...
The role of social proof in local marketing
Understanding What Social Proof Is Defining Social Proof So, let’s kick things off by talking about what social proof really is. You know that feeling when you see a restaurant packed with diners, and you think, "It must be good"? That’s social proof at work. It's...