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The role of chatbots in local marketing

The role of chatbots in local marketing

Hey there! Today, I want to dive into something that’s been buzzing around in the marketing world: chatbots, particularly how they play a pivotal role in local marketing. As someone who’s been in the trenches of both local business and digital marketing,...
Using LinkedIn for local business connections

Using LinkedIn for local business connections

Creating a Powerful Profile Crafting Your Headline When it comes to LinkedIn, your headline is like your business card. It’s often the first thing people notice about you. Aim for a headline that captures what you do and who you are in a succinct and catchy way....
How to improve local search visibility on mobile

How to improve local search visibility on mobile

Hey there! If you’re looking to enhance your local search visibility on mobile, you’re in the right place. As someone who’s navigated these waters myself, I’ll walk you through how to make your business stand out in local searches, especially when users...
Local marketing strategies for health services

Local marketing strategies for health services

Understanding Your Target Audience Identifying Demographics One of the first things I learned when diving into local marketing for health services is how vital understanding your audience is. It’s like trying to hit a target blindfolded! Know who’s walking through...
Engaging storytelling for local businesses

Engaging storytelling for local businesses

Understanding Your Audience Identifying Customer Personas One of the first steps that I’ve found truly beneficial is getting to know my audience. It’s essential to create detailed customer personas. Who are they? What do they like? Why do they choose local over...