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How to create a local marketing calendar

How to create a local marketing calendar

Define Your Marketing Goals Understand Your Business Objectives When I first set out to create a local marketing calendar, I realized it was crucial to start with understanding my business goals. Is your aim to increase brand awareness, drive traffic to your website,...
Engaging with local influencers for brand growth

Engaging with local influencers for brand growth

Identifying the Right Influencers Understanding Your Niche One of the first things I learned in my marketing journey is that understanding your niche is crucial. You need to know who your target audience is and what kind of influencers resonate with them. This helps...
Best practices for local business partnerships

Best practices for local business partnerships

Establish Clear Objectives Define What Success Looks Like When I first ventured into the world of partnerships, I learned the hard way that you have to be crystal clear about what you want to achieve. Setting objectives helps both parties understand their roles. You...
How to develop a local marketing budget

How to develop a local marketing budget

1. Assess Your Current Financial Situation Understanding Your Expenses First things first, before diving headfirst into budgeting, we have to know where the money is currently going. I always recommend going through your past financial statements; it’s like digging...
Enhancing customer loyalty with local strategies

Enhancing customer loyalty with local strategies

Hey there! As someone who’s been in the marketing game for a while now, I’ve realized that building customer loyalty, especially at a local level, is both an art and a science. In this article, I want to share my experience on how to enhance customer loyalty...
Understanding the local customer journey

Understanding the local customer journey

Awareness Creating Visibility Alright folks, the first step in understanding the local customer journey is all about awareness. You want your target audience to know you exist, right? So, think of creative ways to create visibility. Whether it’s through local...