by admin | Aug 23, 2025 | Consulting
Understand Your Customers Know Who You’re Talking To First and foremost, getting a solid grasp of who your customers are is crucial. This means diving deep into their demographics, interests, and buying behaviors. For me, it was about more than just stats; I took the...
by admin | Aug 23, 2025 | Consulting
Understanding Voice Search: The Basics What is Voice Search? So, let’s kick things off with the basics. Voice search is essentially the ability to speak into a device—like your smartphone or smart speaker—and have it understand your query. Instead of typing in...
by admin | Aug 23, 2025 | Consulting
Building Relationships Understanding the Power of Networking Bootstrapping a business? You know what they say, “It’s who you know, not what you know.” I can’t stress this enough! The foundation of local business networking lies in the relationships you...
by admin | Aug 23, 2025 | Consulting
1. Understand Your Target Audience Identify Local Behavior One of the first things I always emphasize is understanding your target audience. Knowing their behavior can make all the difference in your PPC campaign. Are they searching for services late at night or...
by admin | Aug 23, 2025 | Consulting
Understanding Your Audience’s Connection to Their Community Unpacking Local Culture When I first started exploring local storytelling, I realized that each community has its unique culture that deeply influences how people connect. Understanding local customs,...
by admin | Aug 23, 2025 | Consulting
Understanding the Local Audience Identifying Local Preferences When I started working on local landing pages, one of the first lessons I learned was how crucial it is to understand your audience. Different areas have different vibes. For instance, what resonates in a...
