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How to drive local traffic to your website

How to drive local traffic to your website

Optimize Your Website for Local SEO Understand Local Keywords First thing’s first—figuring out what keywords locals are actually using is crucial. I mean, why would you want to put effort into something that no one is searching for? Tools like Google’s Keyword Planner...
How to create viral local marketing campaigns

How to create viral local marketing campaigns

Know Your Audience Understanding Demographics When I’m devising a local marketing campaign, the first thing I focus on is getting a good grasp of my audience. Seriously, you can’t just throw stuff at the wall and hope something sticks. By diving into...
The role of chatbots in local marketing

The role of chatbots in local marketing

Hey there! Today, I want to dive into something that’s been buzzing around in the marketing world: chatbots, particularly how they play a pivotal role in local marketing. As someone who’s been in the trenches of both local business and digital marketing,...
Using LinkedIn for local business connections

Using LinkedIn for local business connections

Creating a Powerful Profile Crafting Your Headline When it comes to LinkedIn, your headline is like your business card. It’s often the first thing people notice about you. Aim for a headline that captures what you do and who you are in a succinct and catchy way....
How to improve local search visibility on mobile

How to improve local search visibility on mobile

Hey there! If you’re looking to enhance your local search visibility on mobile, you’re in the right place. As someone who’s navigated these waters myself, I’ll walk you through how to make your business stand out in local searches, especially when users...
Local marketing strategies for health services

Local marketing strategies for health services

Understanding Your Target Audience Identifying Demographics One of the first things I learned when diving into local marketing for health services is how vital understanding your audience is. It’s like trying to hit a target blindfolded! Know who’s walking through...