by admin | Jan 29, 2025 | Consulting
Understand Your Audience Who Are They? When I first started in branding, I realized the importance of understanding who I was talking to. If you don’t know your audience, how can you connect with them? It’s like trying to hit a target in the dark. I spent time...
by admin | Jan 28, 2025 | Consulting
Understanding Your Local Audience Researching Local Demographics When diving into local marketing, the first hurdle I encountered was understanding the unique demographics of the area. Each locality has its quirks, from age distribution to income levels, and getting a...
by admin | Jan 28, 2025 | Consulting
Creating a strong local value proposition (LVP) is essential for businesses looking to thrive in their community. A compelling LVP reflects the unique benefits your business offers to local customers, setting you apart from the competition. I’ve learned through...
by admin | Jan 27, 2025 | Consulting
Building a Strong Community Presence Understanding Your Community One major step I’ve learned over the years is really getting to know the community you’re working in. It’s not just about demographics or sales figures; it’s about understanding the culture, the...
by admin | Jan 27, 2025 | Consulting
Understanding Your Audience Identifying Demographics When launching a local campaign, the first step I always take is getting to know who my audience truly is. Demographics tell us so much about potential customers, like their age, gender, and location. I dive deep...
by admin | Jan 26, 2025 | Consulting
1. Identify Your Local Influencers Research Local Figures First things first, you gotta know who the influencers in your area are. I like to start by doing a bit of digging on platforms like Instagram, Facebook, and even TikTok. Search for local hashtags, or check out...
