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Creating compelling local video content

Creating compelling local video content

Identify Your Audience and Their Interests Understanding Your Community First things first, folks—knowing who you’re talking to is key. Think about the people in your area. What makes them tick? What problems do they face? By diving deep into your local...
How to conduct a local SEO audit

How to conduct a local SEO audit

1. Assess Your Google My Business Listing Claim and Verify Your Listing First things first, if you haven’t claimed your Google My Business (GMB) listing yet, you gotta do that! It’s like laying the groundwork for any local SEO work. Once claimed, don’t forget to...
Best practices for local PPC campaigns

Best practices for local PPC campaigns

Understand Your Target Audience Identifying Customer Personas When I kick off a local PPC campaign, the first thing I focus on is understanding who my audience really is. It’s like getting to know a new friend! I dive deep into data, gathering insights on...
Using geotargeting for local ads

Using geotargeting for local ads

Hey there, fellow marketers! Today, I want to dive into the world of geotargeting and how it can supercharge your local advertising efforts. I’ve seen firsthand how utilizing geolocation data can transform typical advertising campaigns into highly effective strategies...
Mobile marketing strategies for local businesses

Mobile marketing strategies for local businesses

Leverage Location-Based Services Understanding Geolocation When I first delved into mobile marketing, the idea of geolocation blew my mind. Basically, it uses GPS technology to find out where your customers are. Imagine sending a special offer to potential customers...