by admin | Jan 7, 2025 | Consulting
Understanding Local SEO What is Local SEO? When we talk about Local SEO, it’s really about optimizing your online presence to attract more business from relevant local searches. For me, it’s all about making sure that when someone types in “coffee shop near me,” the...
by admin | Jan 6, 2025 | Consulting
Know Your Audience Research Local Media Outlets When I first started crafting press releases, I learned pretty quickly that knowing who to send it to was half the battle. Every community has its own distinct set of media outlets. Some might focus on local sports,...
by admin | Jan 6, 2025 | Consulting
1. Embrace Your Unique Local Culture Understanding Your Community’s Identity When I first started marketing for a local destination, I realized that every place has its own unique vibe. It’s essential to dig deep into what makes your area special. Is it the...
by admin | Jan 6, 2025 | Consulting
Demographics and Target Audience Identifying the Key Demographics When diving into consumer behavior, the first thing I always focus on is demographics. Understanding who my customers are, including their age, income, and education level, really gives insights into...
by admin | Jan 6, 2025 | Consulting
Hey there! As I’ve journeyed through the world of marketing, I’ve learned a ton about how non-profits can really make a splash in their communities. Local marketing might seem a bit daunting, but trust me—you can turn your mission into a local movement!...
by admin | Jan 5, 2025 | Consulting
Hello there! If you’re trying to make your business pop up in local searches, you’re in the right spot. I’ve been in the marketing game for a while and have seen how schema markup can totally change the game for local SEO. Let me share my insights with you as we dive...
by admin | Jan 5, 2025 | Consulting
Identifying Local Trends Understanding What’s Hot Right Now When I first started using Google Trends, I was amazed at how it allowed me to tap into the pulse of my community. You can literally see what people are interested in at any given moment. This means that if...
by admin | Jan 5, 2025 | Consulting
Understanding Your Local Audience Identifying Your Target Demographic First things first, you need to know who your audience is. I love digging into Facebook’s Insights tool; it’s like having a treasure map! I get to see age ranges, interests, and even...
