Local influencer marketing tactics
Choosing the Right Local Influencers Understanding Your Audience One of the first things I learned in my journey through influencer marketing is the importance…
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Author: Joseph
Practical information to help local businesses become easier to find, understand, and choose.
Email marketing strategies for local engagement
Crafting Personalized Content Understanding Your Audience When it comes to email marketing, understanding your local audience is key. Through my experience, I’ve found that…
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Creating compelling local video content
Identify Your Audience and Their Interests Understanding Your Community First things first, folks—knowing who you’re talking to is key. Think about the people in…
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How to conduct a local SEO audit
1. Assess Your Google My Business Listing Claim and Verify Your Listing First things first, if you haven’t claimed your Google My Business (GMB)…
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Best practices for local PPC campaigns
Understand Your Target Audience Identifying Customer Personas When I kick off a local PPC campaign, the first thing I focus on is understanding who…
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