How to conduct a local SEO audit
1. Assess Your Google My Business Listing Claim and Verify Your Listing First things first, if you haven’t claimed your Google My Business (GMB)…
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Author: Joseph
Practical information to help local businesses become easier to find, understand, and choose.
Best practices for local PPC campaigns
Understand Your Target Audience Identifying Customer Personas When I kick off a local PPC campaign, the first thing I focus on is understanding who…
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Using geotargeting for local ads
Hey there, fellow marketers! Today, I want to dive into the world of geotargeting and how it can supercharge your local advertising efforts. I’ve…
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Mobile marketing strategies for local businesses
Leverage Location-Based Services Understanding Geolocation When I first delved into mobile marketing, the idea of geolocation blew my mind. Basically, it uses GPS technology…
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Leveraging social media for local outreach
Understanding Your Local Audience Researching Local Demographics So, you wanna get the scoop on your neighbors, right? The first step is to dive deep…
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